In today’s fast-paced digital marketplace, audiences enjoy live-selling events because it offers an interactive, real-time shopping experience that combines entertainment and convenience. In a 2024 survey by Rakuten Insight, 41% of Singapore-based respondents have shopped from a livestream at least once in 2024. This showcases livestreaming’s potential to reach out to new audiences and encourage consumer conversions.
Live selling on social platforms has evolved through the years, going from simple Facebook live sessions to multi-channel live selling — making it a highly interactive experience, reaching millions across multiple social media and web channels. In this article, we’ll break down how to use multistreaming to help you and your business thrive in today’s competitive live selling arena.
Multi-livestream selling involves broadcasting an interactive live shopping event, such as a product try-on or demonstration, Q&A session, or sales pitch to multiple online platforms simultaneously. Sellers achieve this through specialised software or cloud-based services to distribute their live video feed to various social media channels, e-commerce websites, and custom platforms at the same time. Sellers can easily maximise their reach and potential revenue with just one livestream.
Multistream live shopping events are highly beneficial for businesses, influencers, or creators who want to expand their reach, engage audiences across platforms, and drive higher sales conversion — all while saving time and money with one unified broadcast. The key benefits for sellers hosting multistream live shopping events include:
While multistreaming onto different platforms may seem daunting at first, Spree’s live streaming shopping features can help to make multistreaming a smooth-sailing process.
Spree is the simplest multi-channel live commerce platform, allowing you to connect with your audience across various social media platforms. Spree unifies your multistream live studio, online store, social channel sales, inventory systems and analytics in one platform with a starting price of $0 a month, making it easier and affordable for you to curate live shopping experiences.
Here’s an overview of how Spree’s multistreaming services address these pain points.
Now that you’ve gotten an overview of how Spree’s multi stream live shopping services help you stream across Instagram, social media, and other web platforms, here’s a live shopping multistream setup guide to get you started.
Before picking a multistreaming tool, consider these key factors:
Spree is an easy-to-use multistreaming platform, designed to have you ready for your liveshopping experiences. With plans starting at $0 per month, Spree allows you to scale up to more dynamic premium features as you grow.
To stream your live shopping event on Instagram and your website at the same time, you’ll need to set up your connection using RTMP URLs and stream keys. These are unique links and codes provided by each platform (Instagram, your website, etc.) that tell your streaming software where to send your live video.
Once you have these details, simply copy and paste them into your multistreaming tool (like Spree, OBS, Streamlabs) during setup. This ensures your live stream is correctly broadcasted across all your selected platforms at the same time.
Webstore with shoppable links
Shoppable overlays make it easier for viewers to browse and buy your products during your live stream. In Spree, you can add these by creating product cards on your webstore. These are clickable boxes that display the product’s name, price, and a buy button linking back to your webstore’s checkout page.
Once you’ve added your product cards in Spree, it’s important to test the links and buttons before going live. Ensure the links work across the platforms you are streaming on, allowing for a seamless live shopping experience.
Before going live, check that everything is working smoothly to avoid errors during your live stream. Here’s a checklist on what to look out for:
If something goes wrong during your live stream, do not panic. Here are some troubleshooting tips to help you navigate it.
When you’re ready to go live, consider starting a countdown timer to give viewers more time to join your stream. This helps to increase viewership at the start of the livestream.
As you stream, Spree lets you monitor each channel in real-time and adjust accordingly. You may want to keep an eye on:
By actively monitoring these, you can quickly fix any issues that may pop up, ensuring a smooth viewing experience for your audience.
As livestream shopping experiences happen in real-time, facing the occasional hiccup is inevitable. Thus, it’s recommended to learn how to troubleshoot common issues that happen during live streams. These tips will help you fix issues right away, minimising disturbance to your audience’s shopping experience.
If your stream is low quality, blurry or keeps buffering, the likely cause is poor internet connection or overly high stream settings. Firstly, you need to check your internet speed and ensure it is around 5-10 Mbps upload for stable HD streaming. If your speed is slower, reduce your streaming quality to 720p through your multistreaming application (Spree, OBS, or Restream). Close other apps that may be taking up connection or switch to a wired connection to ensure stability.
If you notice delays in the chat updates or missing comments on your platforms, start by refreshing your screen. If that does not work, check that your multistream platform’s chat integrations are still active. Sometimes, you have to reauthorise the connection. If the lag persists, you may need to ask someone to monitor the comments on each platform as a backup.
If viewers report that a checkout / product link is not working, test the link on your device during the stream. You may also ask someone else to help with this in the background, and notify your viewers. Have a backup link to send in the chat or a QR code to show onto the screen, to help your customers purchase the product in the meantime. After your stream, you can review the links and update them on your store.
Not all social media platforms will report analytics data in real time or at the same level of detail. If you notice any missing or incomplete data, verify that your tracking links, UTM tags, or platform analytics connections are properly set up. Use platform-specific promo codes or links to track sales per channel manually if needed. After the stream, cross-check platform analytics dashboards (e.g. Facebook Live Insights, TikTok analytics, YouTube Studio) to fill in any gaps.
Running a successful multi stream live shopping event takes more than just hitting the “Go Live” button. To stand out in the competitive live-selling industry, you need to plan, promote, and engage strategically to turn viewers into buyers. Here’s an overview of best practices to help you attract more viewers, keep them engaged, and drive sales throughout your stream.
To maximise your viewership and capture a wider audience, you need to promote your live shopping event 3-7 days in advance across your social media channels. This increases the event’s awareness amongst your audience, and reminds them to join your event once you go live. You can do this by:
During your live multistream, you can boost engagement by adding interactive elements such as polls, Q&A boxes, scannable QR overlays, clickable links, and more. Spree offers these gamified experiences allowing you to easily host flash deals, live auctions and lucky draws.
This encourages your audience to actively participate during the livestream. This also helps you get to know your audiences’ preferences, which you can use to create more engaging streaming experiences in the future.
You can also offer special deals only available during the live stream event to create a sense of urgency and excitement for your audience. Some ideas include:
Measuring your success is essential for hosting better multi stream live shopping events in the future. It goes beyond simply tracking viewer numbers and likes — it means analysing key metrics like engagement, sales performance, and platform-specific results to make data-driven decisions that refine and improve your strategy.
Spree’s Dashboard
Here is an overview of the 3 KPIs you will need to measure the performance of your livestream across multiple platforms. By understanding these KPIs, you can better improve your livestream by adjusting your CTR, stream duration and engagement techniques.
| KPIs | What it Measures | How Do You Apply It |
|---|---|---|
| View Duration | The average amount of time viewers stay tuned into your livestream. | Use it to gauge how engaging your stream is. If viewers drop off early, consider adjusting pacing or content style. |
| Click Through Rate (CTR) | The percentage of viewers who clicked on your product links, overlays, or CTAs during the stream. | Identify which products or CTAs captured attention. Test different link placements or CTAs to improve CTR. |
| Conversion Rate | The percentage of viewers who completed a purchase after clicking on a product link. | Measure how well your stream drives sales. Use insights to refine offers, CTAs, and product highlights. |
While multistreaming, it’s essential to compare the performance of each platform to understand where your audience is more engaged and where your sales are coming from. Examine the KPIs above for every platform along with other metrics such as:
By comparing these data points, you can identify your strongest platforms, refine your future sales strategies, and allocate your resources more effectively.
Spree’s multi-channel live stream analytics was designed to give you real-time insights on your live-shopping event. On your dashboard, you can track your:
At the same time, use Google Analytics to gain deeper insights into your website’s performance after your live stream, such as:
By using both Spree and Google Analytics, you can better understand the performance of your webstore and live shopping events. This empowers you to improve your product selections, refine your promotional strategies, and craft a more engaging experience for your viewers.
With all the hard work and effort you put into planning your livestream shopping event, it is essential to extend the value of your content. Repurposing your livestream helps you maximize its impact and saves you the time and effort of creating new content from scratch. Here are some ideas to help you make the most of your livestream content.
What equipment and software do I need to start my live shopping event?
i. A good camera (iPhone, webcam, mirrorless camera)
ii. Clear microphone
iii. Stable, high speed internet connection
iv. Multistreaming software (Spree, Restream, or Streamyard)
How can I ensure my stream stays high quality across Instagram and web?
What’s the best way to aggregate and respond to comments from multiple platforms?
Can I track sales performance per platform when multistreaming?
