Live shopping has experienced a global surge in 2025. Beginning as a rapidly evolving trend, it is now an essential e-commerce strategy generating leads by creating digital, real-time shopping experiences. Consumers are easily captivated by the unique format blending together interaction, entertainment and product displays, leading to higher engagement and conversion rates. Today, businesses utilises live shopping to strengthen their connections with their audience, drive urgency and immediate sales, successfully transforming their passive viewers into active buyers.
Upmesh is a live commerce platform launched in 2020 empowering live selling and social commerce on Facebook and Instagram by integrating sales automation, payments, marketing and fulfillment in one platform. This makes it easier for small businesses, and sellers to curate live shopping experiences for their audiences. However, over the years, more and more live selling platforms have emerged. With the intensified competition, sellers now seek more customisation, new growth channels and tools better aligned with their business strategy and customer engagement needs. In this article.
In this article, we will present the top 7 alternatives to Upmesh to help you decide which live selling platform is the best for your business in 2025.
Upmesh stands out for its seamless integration with social media, real-time comment-order automation, and user-friendly tools that simplify live selling for small businesses. Its branded overlays, automatic order capturing, and payment integration have made live commerce accessible and effective for a range of merchants.
However, many sellers in 2025 are increasingly aware of Upmesh’s limitations, which include (g2, 2025).
1. High Pricing as volume grows
While Upmesh’s pricing starts at affordable prices perfect for new and smaller sellers, it can significantly increase with sales volume, number of claimed orders of the scale of your streams. This means that as your business grows, the higher your monthly bill becomes. Thus, utilising Upmesh can be more expensive in the long-term as opposed to flat-fees or open source alternatives.
2. Feature Gaps
Upmesh offers solid user-friendliness but limited opportunities for brands needing highly customized storefronts, intricate workflows, or support for large-scale, multi-brand operations.
As live shopping becomes more competitive and complex, these limitations prompt sellers to explore other platforms that offer more flexible pricing structures, richer feature sets, and scalable solutions to match their business ambitions.
While Upmesh continues to be a reliable platform for new sellers and small businesses, exploring alternative solutions can help you find tools better suited to your growth and evolving needs. Below is a list of alternative platforms to support your businesses’ live selling initiatives.
SPREE provides a no‑code headless power, drag‑and‑drop interface combined with a headless API, allowing seamless integration without the need for heavy development. Its in‑video checkout makes it easy for customers to complete purchases without leaving the livestream, while scalable hosted tiers cater to both growing and enterprise‑level businesses. With SPREE, brands can create a fully customized live commerce experience with minimal technical effort.
WHY SPREE: Scalable, fully customizable live‑commerce experiences with no‑code integration and seamless in‑video checkout for higher conversions.
CommentSold stands out as a cheaper alternative to Upmesh offering transparent packages plus 5% commission. This makes it ideal for budget conscious sellers with accurate forecasts to predict monthly expenses. It features a chat-driven checkout experience that streamlines sales via live interaction, alongside robust CRM synchronization to manage customer relationships efficiently. This combination helps small sellers maximize reach without upfront costs.
Why this over CommentSold: For sellers focused on low initial costs and quick, social‑first selling, CommentSold provides an easier, lower‑risk entry into live commerce than Upmesh.
StreamYard’s is one of the easiest to use live selling platforms, well-suited for beginners. It offers browser-based multistreaming with no software downloads. Its interface is highly intuitive with drag and drop functionality, and customizable overlays. Guests are also able to join easily via web browser by clicking a shareable link. This makes it perfect for beginners who want professional live streams with a minimal set up process.
Why STREAMYARD: StreamYard outshines Upmesh for brands prioritizing multi‑platform streaming, guest hosting, and branded live content over purely live‑commerce‑focused selling.
Complex is a culture-driven live streaming platform with curated shopping experiences, exclusive limited-edition drops that build hype and loyalty. Its immersive storytelling and shoppable content create engagement by blending entertainment with commerce making shopping interactive and compelling. Their unique selling point is by merging youth culture, fashion and media into live shopping events to encourage repeat purchases, and community connection.
Why Complex Shop: Complex shop stands out from Upmesh with its culture-driven commerce, offering relevant, exclusive product drops, curated lifestyle merchandise and storytelling-based shopping that curates hype and brand engagement. It is ideal for companies focusing on building community and loyalty through limited releases.
Restream is a multistreaming specialist, enabling simultaneous broadcasts across 30+ platforms, expanding your live stream reach. Unified chat consolidates viewer interactions into a single feed, and scheduling tools automate event timing, ensuring maximum audience engagement and distribution without complex workflows.
Why RESTREAM: Restream outshines Upmesh by enabling multi‑platform streaming with advanced scheduling, analytics, and audience engagement tools, making it ideal for brands focused on expanding their reach.
Giosg is a live shopping and customer engagement platform combining shoppable livestreams, chat, and interactive overlays to drive higher conversions. It’s integrated with Shopify, WooCommerce, and major CRM systems, enabling retailers to personalize the live shopping experience and track customer journeys. It provides access to built-in AI chat and lead generation tools help convert viewers into buyers during and after streams.
Why Giosg: Giosg surpasses Upmesh by offering interactive, AI‑powered engagement features and deep e‑commerce integrations, ideal for brands prioritizing conversions and audience interaction over basic social streaming.
Stage TEN delivers TV broadcast-quality production quality through an integrated video studio and advanced graphics engine. It is well suited for enterprises seeking professional-grade production, interactive commerce and seamless audience engagement. With its built-in Stage TEN Studio, users mix live feeds, invite guests, add in pre-recorded clips, graphics and overlays without specialised expertise or hardware. The platform supports multi-source production, combining webcam, mobile, studio encoder feeds, host multiple camera set ups and easily customisable drag and drop scene builds.
Why STAGE TEN: Well-suited for enterprises and sellers seeking to curate professional-grade live stream shopping events, with improved editing capabilities.
With the several live streaming tools available in the market, it’s important to evaluate which platform is right for your business. Below is a list of criteria, and things to consider before selecting the platform for your business.
When choosing your live shopping platform, it is important to consider the platform’s pricing model and its suitability for your expected sales volume and future growth. Selecting the right pricing approach ensures that your platform costs remain sustainable as you scale. Here are some examples of different pricing models platforms often use:
1. Freemium
Ideal for startups or new sellers, this model lets you begin with no or minimal cost, paying only as you need advanced features.
2. Revenue share
Perfect for those with variable or seasonal volume, you pay a percentage of each sale, aligning expenses with earnings.
3. Subscription
A fixed monthly fee provides budgeting certainty as your business stabilizes, helping avoid surprise costs as volumes increase.
4. Enterprise or custom plans
Tailored for large brands or complex needs, these models offer advanced integrations and dedicated support at higher, negotiated rates.
Each live shopping platform comes with its unique features, and limitations. When choosing a live shopping platform, prioritize features based on your business size and growth goals. Below are an example of some features that may be suitable for your business:
1. In‑Video Checkout
Reduces friction and encourages impulse purchases by letting viewers buy directly in the stream.
2. Multistreaming Capabilities
Expands your reach across multiple social platforms and websites simultaneously.
3. Analytics Depth
Basic reporting suits small sellers, while larger brands need real‑time, granular insights to refine campaigns.
4. Third‑Party Integrations (CRM, ERP, Inventory)
Essential for scaling operations, syncing data, and avoiding overselling as order volume grows.
Smooth onboarding and strong support are critical for a successful live commerce rollout. Here are a list of onboarding and support tools to consider:
1. Documentation & Knowledge Base
Clear guides, FAQs, and tutorials speed up adoption and troubleshooting.
2. Demo Availability & Guided Onboarding
Live demos or walkthroughs help non‑technical teams get started quickly.
3. Community Forums & Peer Support
Access to user groups on discord, slack and other social networking platforms.
4. SLA‑Backed Enterprise Support
Guarantees prompt responses, uptime assurance, and personalized assistance for mission‑critical events.
The best live selling platform depends on your business size, growth stage, and live selling goals. Whether you need budget-friendly options like CommentSold, multistreaming reach with Restream, or enterprise-grade production with Stage TEN, each platform caters to a different priority.
For brands seeking full customization, no‑code flexibility, and scalable live commerce, SPREE stands out.
Ready to elevate your live selling? Explore SPREE’s demo and pricing to see how it can power your growth in 2025.
